Insights

Ideas, notes and lessons learned

Practical writing about building software — what works, what does not, and what we have changed our minds about.

You don't have an AI problem, you have a management problem

Teams blame the tooling when AI-assisted delivery stalls. More often the bottleneck is unclear ownership, vague requirements and no definition of done.

14 February 2026AIManagement

A development team gathered around monitors, one of which reads CRITICAL ERROR

13 February 2026Engineering

Making code quality a system, not a dark art

Quality that depends on which reviewer happens to be free is not quality, it's luck. How to turn standards into something the pipeline enforces.

Close-up of a developer's eye behind glasses, with lines of code reflected in the lens

23 January 2026AI

SYSTEM_STATE.md: why every AI-assisted project needs a source of truth

A single, current description of what the system does and why beats a thousand scattered tickets — especially when an assistant is reading it.

Three heads built from interlocking cogs, the cogs of the third drifting away

23 January 2026AI

Your AI coding assistant has amnesia. Here's how to help

Context windows end. Projects don't. Practical habits for keeping an assistant productive across sessions rather than re-explaining the codebase daily.

23 January 2026Software

Online technology solutions

How cloud-hosted, tailored software gives smaller organisations capability that used to be reserved for enterprises.

A developer at a dual-monitor desk reading code in a darkened room

17 January 2026AI

Human-centric AI: what it actually looks like in practice

Beyond the slogan — the concrete design decisions that keep a person in charge of an AI-assisted workflow.

25 July 2019Marketing

Inbound marketing or outbound marketing?

The two approaches solve different problems. Choosing well depends on how your buyers already look for what you sell.

15 July 2019Websites

6 reasons why effective business websites are important

Your website is the one channel you own outright. Six reasons it deserves more attention than it usually gets.

2 June 2019Marketing

Social media is vital to your business

Where social fits alongside your site and email, and how to run it without it consuming the week.

30 May 2019Content

Words matter

Clear writing is a product feature. What changes when you treat copy as part of the interface.

30 May 2019Software

Writer workflow application

Building a commissioning and delivery workflow for a writing agency, from brief to invoice.

30 May 2019Marketing

Sales-ready customers

Not every lead is ready to buy. How to tell the difference, and what to do with the ones who aren't yet.